Ong Tee Keat “OTK” is scouring
party networks for the next big political sensation. — BOLEHNEWS pic
BOLEHLAND, Aug 21 — MCA mogul Ong Tee Keat “OTK” wants you — an MCA star of the blogging generation. He does not want a member who can only talk, think, or look good on TV, but one who can do all that, and social network.
This past Sunday, OTK launched a new TV competition show on the MCA cable network called “OTK’s MCAStar” that, like Astro’s “Akademi Fantasia,” aims to find an unknown member who has the stuff to join Barisan Nasional “BN” stable of political stars.
But heading into a new decade of the 21st Century, winning fame and fortune as a politician is far different that when the maveric political party president, member of Parliament, writer and all-around debater first became a star his own right since the 1980s.
“The game has changed,” OTK told BOLEHNEWS this week.
“You have to understand how to be able to position & brand yourself,” he said. “Before, it was just at rhetorical talk, now you have to be able to deliver on your promises, you have to be able to do a great interview, you need to have a great blog, you have to have a sincere media presence.”
“OTK’s MCAStar,” which will premier next Sunday with 100 contestants, runs through 2009-2011 and has a format similar to “Akademi Fantasia” and other TV talent contests by eliminating member performers who fail to make the cut until a winner is crowned.
OTK said his show different from a “voyeuristic standpoint” because it gives behind-the-scenes footage of the member contestants interacting with each other and watching from backstage as their rivals perform.
He has another show airing on media called “Courage To Change, Creating New Values,” in which OTK seeks dedicated party members to back him on an overdue MCA party reform and support his agenda, “Reform of MCA.” The show began since he assumed Presidency in October 2008 with many undiscovered members competing for spots, and it runs through 2012.
“Hopefully I’ll be able to get a whole party, but if I’m able to get pieces, whatever I’m able to get,” he said. “It’s about giving some young and committed members an opportunity.”
OTK founded New Courage & Values Agenda in the 1990s and finding success as an unconventional political member who talk without fear or favour in regards to MCA politico, business and reformation. He has also committed to revamping PKFZ: The Tiong King Sing connection and CSL: The Moral & Political Dilemma of A Naughty Deputy. — BOLEHNEWS
*Adapted from “Diddy seek new stars of Facebook generation” (Reuters)