Ever wonder if our savvy politicians are even aware of the changing pattern of communication of our loyal party grassroot voters?
Let’s do a checklist:
Got blog? – check
Got interactive conversation to walk with and connect with commentators’ fears and tears? – “Itu software belum lagi di pasaran, boss…,” explained the hapless political aide. “Pergi tanya dekat bloggers,” exclaimed the half awake politician.
Suddenly a vision pops in my head – she, the internet evangelist grandma in a TV advertisement going, “Jom Streamyx !!”
Share with you below highlights from a related article:
Malaysian politicians need to rise up with the digital reality and collaborate with social-political new media practitioners to extend constituencies beyond their silver haired circle of loyalist voters. Never before has the need to connect with today’s digital-savvy consumers been so crucial to winning campaigns for a high income economy aspirant nation state.
Thanks to information technology, the possible spectrum for ideological debate in Malaysia has been widen a little especially since the advent of emails, blogs, sms, Youtube, Facebook and Twitter dented the traditionally unidirectional political messaging and campaigning that voters have been subjected to.
So instead of issuing numbing political slogans or lamentations of political parties attributing their troubles to the machinations of their adversaries rather than to their own failures or sheer misfortune, why don’t they just get to work with the netroots as an outreach connector to reach constituents beyond their traditional voters neatly segmented by race, association or party membership?
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