Bananachinese’s Weblog

September 7, 2010

Speech for BN political leaders: Are you brand Barisan Nasional?

“… Whether we realize it or not, we members of UMNO, MCA, MIC, Gerakan, et al, are involved in the brand Barisan Nasional.

I hope the first thing you do when selecting your next role as a BN member is to unleash the potential of the coalition.

BN, while maybe not the sexiest name in the current political business, offered me an underrated hipness factor and the horizon to transform into something even more special than prior Merdeka.

All BN parties must consider to operate like a startup with the stability of a 59 year-old political vessel.

We must come out of the rough sea and work feverishly to repair our brand reputation in a giddying political demography.

BN is a great place for its members; BN members made the right choice in the first instance.

But how would new voters know all this? How would they become aware of what we can do to make lives even better for their future and Malaysia?

First task on hand is to overhaul the social media activities for our membership and install savvy customer relation efforts in our public conversations in either Twitter, blog or Facebook.

Okkk, now over to you, Najib Tun Razak, Chua Soi Lek, Samy Velu, Koh Tsu Koon, et al. If you still need ideas to transform this into rousing speeches for your party members, please do not be too shy to ask me.

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