Longevitity in politics is admired for its resilience. However, in the world that is constantly in a state of flux, shifting from generations to generations after WWII, Baby boomers to Generation X to Generation Y and now the Generation Z, political parties which have been there since Merdeka seriously need to learn and re-learn new ways to engage with their voters.
Forget the old methods of ‘servicing’ the voters by simply playing the middlemen eg: to type support letters to help them apply for some things. Or just indulging in charity work. Or worst, interfering with the education system. That ain’t the lawmaking and policymaking your voters put you up for.
Forget the antagonizing ‘criticize and hit below the belt’ method you are wont to indulge in Twitter. They are a huge turn-off to current voters who have started to develop a taste for fair play.
It is well to quickly learn how to update your communication methods to engage. Start within your own party – start by training your own members before your political party caused itself to be an embarrassment in eyes and ears of the listening public. And then, lose in the General Election.