Bananachinese’s Weblog

September 7, 2010

Speech for BN political leaders: Are you brand Barisan Nasional?

“… Whether we realize it or not, we members of UMNO, MCA, MIC, Gerakan, et al, are involved in the brand Barisan Nasional.

I hope the first thing you do when selecting your next role as a BN member is to unleash the potential of the coalition.

BN, while maybe not the sexiest name in the current political business, offered me an underrated hipness factor and the horizon to transform into something even more special than prior Merdeka.

All BN parties must consider to operate like a startup with the stability of a 59 year-old political vessel.

We must come out of the rough sea and work feverishly to repair our brand reputation in a giddying political demography.

BN is a great place for its members; BN members made the right choice in the first instance.

But how would new voters know all this? How would they become aware of what we can do to make lives even better for their future and Malaysia?

First task on hand is to overhaul the social media activities for our membership and install savvy customer relation efforts in our public conversations in either Twitter, blog or Facebook.

Okkk, now over to you, Najib Tun Razak, Chua Soi Lek, Samy Velu, Koh Tsu Koon, et al. If you still need ideas to transform this into rousing speeches for your party members, please do not be too shy to ask me.

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August 20, 2009

MCA’s Ong Tee Keat seeks new 1Malaysia stars of blogging generation

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Ong Tee Keat “OTK” is scouring

OTK f MCA Pres (WinCE)

party networks for the next big political sensation. — BOLEHNEWS pic

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BOLEHLAND, Aug 21 — MCA mogul Ong Tee Keat “OTK” wants you — an MCA star of the blogging generation. He does not want a member who can only talk, think, or look good on TV, but one who can do all that, and social network.

This past Sunday, OTK launched a new TV competition show on the MCA cable network called “OTK’s MCAStar” that, like Astro’s “Akademi Fantasia,” aims to find an unknown member who has the stuff to join Barisan Nasional “BN” stable of political stars.

But heading into a new decade of the 21st Century, winning fame and fortune as a politician is far different that when the maveric political party president, member of Parliament, writer and all-around debater first became a star his own right since the 1980s.

“The game has changed,” OTK told BOLEHNEWS this week.

“You have to understand how to be able to position & brand yourself,” he said. “Before, it was just at rhetorical talk, now you have to be able to deliver on your promises, you have to be able to do a great interview, you need to have a great blog, you have to have a sincere media presence.”

“OTK’s MCAStar,” which will premier next Sunday with 100 contestants, runs through 2009-2011 and has a format similar to “Akademi Fantasia” and other TV talent contests by eliminating member performers who fail to make the cut until a winner is crowned.

OTK said his show different from a “voyeuristic standpoint” because it gives behind-the-scenes footage of the member contestants interacting with each other and watching from backstage as their rivals perform.

He has another show airing on media called “Courage To Change, Creating New Values,” in which OTK seeks dedicated party members to back him on an overdue MCA party reform and support his agenda, “Reform of MCA.” The show began since he assumed Presidency in October 2008 with many undiscovered members competing for spots, and it runs through 2012.

“Hopefully I’ll be able to get a whole party, but if I’m able to get pieces, whatever I’m able to get,” he said. “It’s about giving some young and committed members an opportunity.”

OTK founded New Courage & Values Agenda in the 1990s and finding success as an unconventional political member who talk without fear or favour in regards to MCA politico, business and reformation. He has also committed to revamping PKFZ: The Tiong King Sing connection and CSL: The Moral & Political Dilemma of A Naughty Deputy. — BOLEHNEWS

*Adapted from “Diddy seek new stars of Facebook generation” (Reuters)

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